Tackling the questions of what United Way is and what is does—this 2008 annual campaign video helped launch the new national United Way branding in the Lubbock area and answer these questions. The concept being that the stories of those in the community interconnect to create one narrative, The United Way Story.

Working with Gary Bain, videographer, with feedback from the 2008 United Way volunteer marketing committee, this short-form video earned a 2009 Gold Addy Award for Public Service Audio/Visual.