Concept creation and copywriting for YWCA of Lubbock’s Y*100 Youth Leadership program.

Using the key values and activities of this youth leadership program, created the program brand depicting teen silhouettes comprised of these values and activities under the tag line, “Define Your World, Define Yourself.”

As part of this communication campaign collateral pieces created and produced included an exhibit banner (shown), posters, flyers, invitations, and online content. Click the image below to a view the full version of the exhibit banner.

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