Resourcefulness is part of the non-profit organization landscape. There was no budget availability to create a requested video to introduce Goodwill Industries of Lubbock as a new Lubbock Area United Way Community Partner.

During my tenure as Marketing Director at Lubbock Area United Way,  with the help of a volunteer, we were able to create an engaging video, which was used at events, online, and through social media channels including Facebook and YouTube.