Search Engine Optimization Copyediting

Proofreading and SEO: Amped Up Mobile Audio

The scope of this project focused on revising content on an existing site,  Amped Up Mobile Audio. Work included proofreading and updates, optimizing content for search engines, and enabling site responsiveness.

Initially, the site did not have any ranking on major search engines. After updates search engine results included mid-level second page ranking across all major search engines (Google, Yahoo!, bing)  within the targeted geographic area and search keywords including, “car stereo installation lubbock”.

Search engine optimization (SEO) involves many factors and the SEO work on this site will continue in order to achieve first page search engine results.

Short Format Video: Live United 2008 Campaign Video Copywriting

Lubbock Area United Way: The United Way Story Video

Tackling the questions of what United Way is and what is does—this 2008 annual campaign video helped launch the new national United Way branding in the Lubbock area and answer these questions. The concept being that the stories of those in the community interconnect to create one narrative, The United Way Story.

Working with Gary Bain, videographer, with feedback from the 2008 United Way volunteer marketing committee, this short-form video earned a 2009 Gold Addy Award for Public Service Audio/Visual.

ESC_13_TARGET_Interventions Online Content Optimization

Online Content: Texas Education Service Center XIII

Online Content Optimization for the Education Service Center (ESC) XIII. The ESC XIII working in Austin, Texas, offers a statewide program that focuses on Autism training for educators, education paraprofessionals, and others in the education field. This program includes access to current research studies on education-based interventions.

This project involved updating these interventions, referred to as TARGET Interventions. The project updates included proofreading, formatting, and ensuring ADA standard accessibility for these online documents.

Each TARGET Intervention PDF document is listed alphabetically at the following link:

TARGET: Texas Autism Resource Guide for Effective Teaching