Site Content Creation Copywriting

Website Creation: AA Home and Land Realty

Website developed for AA Home and Land Realty based in Lamesa, Texas.

Ongoing website management for AA Home and Land Realty has resulted in top, first page search engine listing results in the targeted market area.

Website Creation Copywriting

Website Creation: KK’s Video Studio and Creative Services

Website development and creation for KK’s Video Studio & Creative Services. Work with KK’s Video Studio also includes social media strategy and execution on Facebook and LinkedIn.

Continued website management for KK’s Video Studio and Creative Services including has resulted in first page Google search engine results in the targeted market area.

 

 

 

Desktop Publishing: 2010 Lubbock Area United Way Community Status Report Copywriting

Printed Reports: Lubbock Area United Way

Desktop Publishing: The Community Status Report is a long-running Lubbock Area United Way publication that offers an assessment of community strengths, areas of need, and gaps in social services. The report is used by higher education institutes, other non-profit organizations, and city offices to determine grant needs and program funding.

The 2010 Community Status Report

CSR_2010_final

Samples of Annual Reports

2009 Annual Report

PDF version of the 2009 Annual Report to easily view text

 

2008 Annual Report

PDF version of the 2008 Annual Report to easily view text

 

2007 Annual Report

PDF version of the 2007 Annual Report to easily view text

Social Media Campaign Blogging

KelleB Design Services: Social Media Campaigns

Blogs, Newsletters, and More!

From July of 2012 through July of 2015, I worked with KelleB Designs on all aspects of communication and marketing. This work included social media consultation and campaign creation including posting creating the KelleB Jammin’ Blog, the KelleB Blog, and the Happenings @ KelleB Designs eNewsletter.

Consultation and content creation involved these social media channels: Pinterest, Facebook, Twitter, Instagram, and LinkedIn helping KelleB Design Services to bolster awareness and connect with audiences. Below is an overview of social media campaigns.

Redeemed Relics Furniture: A Redeemed Relic by YOU Giveaway

Social Media Campaign

Embracing the DIY trend, this promotional contest and giveaway was launched in conjunction with the Shop Local Event*. The campaign resulted in a combined reach of 11,500 to Facebook users. In addition, 100 additional Facebook Likes were added to the KelleB Design Services Facebook page and 1,000 visits within a month to the Redeemed Relics Furniture website. You can view this Blog post for an overview of the campaign.

Valentine Jam Boxes By KelleB:

Graphic created by Kelle Barnard; Concept ML RainesOne of my favorite social media campaigns, the promotion of Valentine Jam Boxes closely resembled a meme and playfully referenced the movie, “Say Anything.” More information about the Jam Boxes can be seen on this KelleB Jammin’ Blog post.

 

 

 

Number #1 Reason Jam Rocks:
September 2013
KelleB Jammin’ is one of the boutique services under the KelleB Design Services umbrella. The KelleB Jammin’ site originally began as a hobby site focused on jams and canning and included recipes, tips, and ideas.

This social media campaign was part of the launch to rebrand the hobby site to a commercial site allowing visitors to purchase jams and other gourmet goods. The initial post, in partnership with coordinated outreach to Lubbock In the Loop, resulted in a Facebook reach of approximately 2,250 Facebook users.

Here is the created infographic that launched the Jam Rocks Campaign and Giveaway and a link to the completed Top 10 List with winning entry from Donny G.:

Social Media Campaign

The Top 10 Reasons Jam Rocks! 

 

 

 

Flower Flashback Friday:

While KelleB Design Services had an initial social media presence as Barnard Interiors, extensive work on rebranding to include all of her boutique services, Flowers by KelleB, Barnard Interiors (now Home by KelleB), Redeemed Relics Furniture (now rolled into Home by KelleB) and at the time, her hobby site, KelleB Jammin’ required content to represent all of the services.

I created the Flower Flashback Friday Facebook post topic in order to allow a showcase of the floral design work, while presenting content that was new to the audience even though it had been work done in the past.

Video Creation Copywriting

Goodwill Industries of Lubbock: Believe in the Power of…

Resourcefulness is part of the non-profit organization landscape. There was no budget availability to create a requested video to introduce Goodwill Industries of Lubbock as a new Lubbock Area United Way Community Partner.

During my tenure as Marketing Director at Lubbock Area United Way,  with the help of a volunteer, we were able to create an engaging video, which was used at events, online, and through social media channels including Facebook and YouTube.

Website Creation for S Rocha Copywriting

Website Creation: Staci Rocha, Licensed Professional Counselor

Website developed for Licensed Professional Counselor, Staci Rocha.

The website project included creating SEO content, which has already resulted in a second page listing result on the search engine, bing. In addition to this, work focused on creating user-friendly forms that are easy to access online.

The www.silverliningoflife.com website launch on July 1, 2015, also included site management training allowing Staci to update her content and manage the basic aspects of her website.

Silver_Lining_of_Life_Site_TN

For a closer look at the website content and layout, visit her website by clicking the thumbnail image to the left.

 

Brochure Creation Copywriting

Print: Huffaker Law Office

Tri-fold brochure print piece created for the Huffaker Law Office. The brochure is a general communication piece created to outline the legal services offered by W. Calloway Huffaker and his team. The brochures include a virtual business card smart tag. When the brochure is in print format the tag can be scanned to easily add contact information to any smart phone.

 

Short Format Video: Live United 2008 Campaign Video Copywriting

Lubbock Area United Way: The United Way Story Video

Tackling the questions of what United Way is and what is does—this 2008 annual campaign video helped launch the new national United Way branding in the Lubbock area and answer these questions. The concept being that the stories of those in the community interconnect to create one narrative, The United Way Story.

Working with Gary Bain, videographer, with feedback from the 2008 United Way volunteer marketing committee, this short-form video earned a 2009 Gold Addy Award for Public Service Audio/Visual.

Lamesa Real Estate Broker Copywriting

Website Creation: Lamesa Real Estate Broker

Website developed for Lamesa real estate broker, Sharon Youngblood, with the slogan, “Find A Place to Hang Your Hat”. Work also includes Social Media strategy and execution including a LinkedIn profile and recently launching a YouTube Channel.

Continued website management for Sharon Youngblood including SEO, has resulted in first listing, first page Google search engine results in the targeted market area. Trulia and Zillow profiles were also created and now maintained to bolster search engine ranking and reach more potential home buyers.

Lamesa Real Estate BrokerFor a closer look at the website content and layout, visit her website by clicking the thumbnail image to the left.
 

Copywriting

Print: Y*100 Youth Leadership Program

Concept creation and copywriting for YWCA of Lubbock’s Y*100 Youth Leadership program.

Using the key values and activities of this youth leadership program, created the program brand depicting teen silhouettes comprised of these values and activities under the tag line, “Define Your World, Define Yourself.”

As part of this communication campaign collateral pieces created and produced included an exhibit banner (shown), posters, flyers, invitations, and online content. Click the image below to a view the full version of the exhibit banner.

Y_100_exhibit_banner_gallery

 

 

 

 

 

 

 

 

 

Website Creation: Huffaker Affiliated Businesses Copywriting

Website Creation: Huffaker Affiliated Businesses

The websites for the Huffaker affiliated businesses include the W. Calloway Huffaker Law Office, the Lynn County Abstract and Title, Inc. office, and the Walker and Solomon Insurance Agency.

As three independent yet affiliated businesses, there are similarities in the structure and look of each website in order to adhere to the overarching branding. However, the copywriting on each website was used to establish the unique position and key benefits of each business.

Continued website management for all three sites including SEO, has resulted in first listing and first page Google search engine results for targeted keywords in the targeted geographic Texas areas of Brady, Tahoka, and San Antonio.

For a closer look at the website content and layout, visit their websites by clicking the thumbnail images below.

Website Creation

Lynn_County_Title_Office_Website

Walker_Solomon_Insurance_Website

 

Print Design and Copywriting Copywriting

Print: Community Health Center of Lubbock

This portfolio segment includes print pieces created for the non-profit organization, Community Health Center of Lubbock (CHCL).

The four items above are flyers that are easily printed from an in-office printer, saving on time and money. In addition, the final versions of these print pieces are Word Template Documents, allowing CHCL staff to edit and/or add Dates, Times, Locations, etc. as needed.

 

ACA Outreach Print Collateral

The piece above is a folded business card-sized handout used by CHCL’s Affordable Care Act outreach team at health fairs and community outreach events. It includes an area of blank space where the outreach team member can write additional information for the person receiving the card.

 

Print Ad Print Ad CreationDisplayed here are two examples from a monthly series of print ads used in community newspaper publications. The first ad incorporates an area for coloring in order to help increase the pick-up rate and provide a reason for parents to keep this page. The second ad highlights pediatric services and health care providers.