The scope of this project focused on revising content on an existing site, Amped Up Mobile Audio. Work included proofreading and updates, optimizing content for search engines, and enabling site responsiveness.
Initially, the site did not have any ranking on major search engines. After updates search engine results included mid-level second page ranking across all major search engines (Google, Yahoo!, bing) within the targeted geographic area and search keywords including, “car stereo installation lubbock”.
Search engine optimization (SEO) involves many factors and the SEO work on this site will continue in order to achieve first page search engine results.
In 2008 United Way of America rolled out new branding for all United Way chapters, Give. Advocate. Volunteer. Live United. This involved recreating all communication and marketing materials ranging from newsletters to the website, pledge forms to volunteer and donor collateral. Included here are two samples of these print pieces.
The Education Matters Initiative
Coined the title for this Lubbock area based program. In addition, this booklet was created to give an overview to education professionals, teachers, and others involved in the education system.
Print Newsletter Example—Fourth Quarter 2010
An example of one of the quarterly print newsletters mailed to donors and volunteers. In 2008, also created an electronic version of this newsletter with a subscriber list totaling 3,000 in December of 2010.